How Conscious Organizations Use Video to Empower Communities
In the world of nonprofit communication, there are many ways to grab attention, spark curiosity, and build a movement.
However, many organizations are unfamiliar with how to leverage animation content in their campaigns.
Let’s explore how animation can be the secret sauce for your marketing and communication goals.
Why Animation?
We know the first thing that pops into mind is Moana, But let’s just establish that animation is a medium that can actually accomplish many communication goals like:
Attracting attention in a sea of content
Showcasing the impact of an organization
Telling a story from the perspective of your audience
At a 30,000ft view, it's visually engaging, captures attention, and can simplify complex messages.
On a detailed level, it communicates your message to your audience by meeting them where they are in their journey to your doors.
That's the power of animation!
A collection of explainer videos, brand identifiers, and campaigns from Open Pixel Studios in 2023
Where have nonprofits met their audience with impact?
Here are Some Real-World Success Stories:
Charity: Water
Why Water (2015)
Source: Charity: Water YouTube Channel. Animation by BUCK
Charity: Water is making a splash with their animated videos in the realm of water-related nonprofits. They effectively use animation to illustrate the global water crisis, making it relatable and emotionally compelling.
The result? Increased awareness, more donations, and a growing community of supporters.
World Wildlife Fund
The World Wildlife Fund (WWF) took a creative leap by using animated content to highlight the impact of climate change on endangered species. They motivated their audience to take action for a sustainable planet through captivating visuals and storytelling. It's not just about saving animals; it's about saving our shared home.
Love It or Lose It PSA: Can We Love More? (2024)
Source: World Wildlife Fund YouTube Channel. Animation by BluBlu Studios, Directed by Monika Kurek
Greenpeace's Sanctuary
Sanctuary (2023)
Source: Greenpeace YouTube Channel. Animation by Rumpus Animation
Greenpeace sailed into the hearts of their supporters with an animated journey through the lens of a fish. Using stunning visuals, they showcased the beauty of marine life, addressing the urgent need for ocean conservation. The animation stirred emotions, prompting viewers to join the fight against environmental threats.
Public Health Institute of Western Mass
At our studio, we’ve seen the effects local organizations can make with animation.
The Public Health Institute of Western Mass utilized an animated explainer to the City Council to share how Community Choice Energy could help switch the city of Springfield to renewable energy now, not in the future.
Samatha Hamilton explains how animation explains complex subject matters to drive impact.
Lights, Camera, Impact:
So, how can animation work for us? Well, it's not about creating flashy visuals or following a trend – it's about weaving a narrative that resonates with your audience at their core.
Here at Open Pixel, there are a few quick tips we can share as you go into these narratives:
Simplicity Speaks Volumes:
Break down your mission, goals, and impact into digestible and visually appealing snippets. Think of it as storytelling with a splash of creativity.
Humanize Your Cause:
Bring a human touch to your cause using visuals that resonate with your audience at their core. Representation and ethics matter.
Call to Action in Motion:
Utilize animation to drive specific calls to action. Whether it's urging viewers to donate, sign a petition, or attend an event – let your animated content be the catalyst for action. Make it impossible for your audience to scroll past without taking notice.
Animation is not just a tool; it's a dynamic force that can propel your communication strategy to new heights. Learn from other's successes and integrate animation into your communications to amplify your impact with purpose!